中文版
活動名稱：“上海時尚出品”出海——設計滬航米(mi)蘭站
日期：2024年4月15日-4月21日
地點：意大利，米蘭蒸汽工(gong)廠蓄水(shui)池展廳二層(ceng)
上海設計(ji)周主(zhu)辦的"上海時尚出品"出海——設計滬航米蘭站，于當地時間4月15日在意大利米蘭蒸汽工廠蓄水池二層展廳隆重開幕。本次活動持續至4月21日。在2024年“上海時尚出品”走向全球的背景下，“設計滬航”米蘭站旨在彰顯“上海制造”品牌，展示上海時尚消費品的新實力，助力品牌融入全球發展生態圈，促進海內外時尚消費品產業的合作。
此次展覽以(yi)「設計翩然 游龍今夢」為主題,不僅展示了27個來自上海及其他地區的優秀時尚消費品牌,而且通過這些品牌展現了傳統中國文化元素在當代時尚設計中的創新延伸。出海展品(pin)精(jing)選Frank Chou Design Studio的Rectangle系列產品詮釋源于傳統(tong)與(yu)現(xian)代的(de)碰撞與(yu)結合(he)，以及(ji)傳世琺瑯(lang)帶來的(de)的(de)琺瑯(lang)畫，擁有700多(duo)年歷史傳承的中國掐絲琺瑯工藝碰(peng)撞(zhuang)現代(dai)美學(xue)理念(nian)。另外(wai)恒源(yuan)祥、老鳳祥、光明、回力(li)、蔓樓蘭等煥新(xin)的(de)國(guo)民經(jing)典品(pin)牌(pai)；中國(guo)特色植物資源(yuan)護膚創(chuang)新(xin)賽道的(de)東邊野獸、海派(pai)風潮(chao)引領(ling)時尚(shang)的(de)上海灘、李寧、勁霸男裝；不斷創(chuang)新(xin)數字化(hua)、網絡化(hua)、智能(neng)化(hua)的(de)Moovi等(deng)智能用(yong)品，更有(you)眾多(duo)設(she)計(ji)驅動的(de)上海新(xin)銳設(she)計(ji)品牌(pai)Peco、Handhandhand等(deng)。旨(zhi)在向全球觀眾展示上海時(shi)尚出品的繁(fan)榮生態發展，探索可持續(xu)、綠色設計(ji)在(zai)時(shi)尚消費品產(chan)業中的應用。上(shang)海設計(ji)周(zhou)受米蘭(lan)設計(ji)周(zhou)·中國周(zhou)邀(yao)請，共同發起活(huo)動，推(tui)動連接中意兩國的設計交(jiao)流合(he)作。
（中華??共和國駐?蘭總領事館(guan)經商(shang)參(can)贊耿協(xie)威先生(sheng)發表致辭）
在開幕式上,中(zhong)華??共和(he)國駐?蘭總領(ling)事館經商參贊(zan)耿協威先生發表致(zhi)辭,對由(you)上(shang)海設(she)(she)計周主(zhu)辦“設(she)(she)計滬航(hang)”系列活動在今年米(mi)(mi)蘭設(she)(she)計周期間正式開(kai)幕表示(shi)熱烈祝賀，米(mi)(mi)蘭作(zuo)為意大(da)利(li)經濟中(zhong)心(xin)和世(shi)界級“時尚之(zhi)(zhi)都”設(she)(she)計產(chan)業發(fa)展的風向(xiang)標(biao)，在此新的歷史起點上(shang)繼續傳(chuan)(chuan)承發(fa)揚友好傳(chuan)(chuan)統，持續深化文化、經貿等各領域機(ji)制性合(he)作(zuo)，共(gong)謀共(gong)促發(fa)展繁榮，希(xi)望上(shang)海通過本(ben)次(ci)活動進一(yi)步匯(hui)聚國際(ji)設(she)(she)計資源，不斷擴大(da)中(zhong)國設(she)(she)計品牌影響力，為城市高質量(liang)發(fa)展和打(da)造(zao)一(yi)流(liu)國際(ji)消費中(zhong)心(xin)城市充分(fen)賦能。對“中(zhong)國設(she)(she)計”、“上(shang)海設(she)(she)計”走出國門，持續深入開(kai)展國際(ji)交流(liu)合(he)作(zuo)表示(shi)全力支持。值此上(shang)海與米(mi)(mi)蘭作(zuo)為友好城市的 15 周年之(zhi)(zhi)際(ji)，活動邀請上海設計之都促進中?主任羅(luo)志偉先生、?蘭設計周國際事務總監Andrea Cuman、北京科意(yi)董事?、?蘭(lan)設計周中國周聯合(he)發起(qi)?孫群先生發表(biao)共(gong)同(tong)倡議和(he)(he)支持，通(tong)過本次展覽將帶有中國文(wen)化符號元(yuan)素的(de)(de)時(shi)尚(shang)和(he)(he)設計(ji)(ji)(ji)類的(de)(de)作品帶到意大(da)利(li)，讓更(geng)多(duo)人了解中國文(wen)化和(he)(he)上(shang)海的(de)(de)時(shi)尚(shang)，展示(shi)“中國設計(ji)(ji)(ji)”、“上(shang)海設計(ji)(ji)(ji)”的(de)(de)同(tong)時(shi)促進國際交流(liu)和(he)(he)商務合作。“我(wo)們看到現在中國的(de)(de)設計(ji)(ji)(ji)正在以更(geng)開放(fang)的(de)(de)姿態融入(ru)全球體系，特別是在時(shi)尚(shang)消費品產業領域的(de)(de)交流(liu)，促使(shi)了更(geng)多(duo)中意品牌之間的(de)(de)合作，我(wo)們對(dui)此充滿信心(xin)” ?蘭設計(ji)(ji)(ji)周國際事務總監Andrea Cuman說道。
（中(zhong)華??共(gong)和(he)國駐?蘭總領事館(guan)經(jing)商參贊耿協(xie)威、上海設計之都促進中?主任羅志偉(wei)、?蘭(lan)設計(ji)周國際事務總(zong)監(jian)Andrea Cuman、北(bei)京科意董事?、?蘭設計周中國周聯合發起?孫群進行剪(jian)彩）
Frank Chou Design Studio創始人周宸宸作為特邀嘉賓(bin)分享了RECTANGLE系(xi)列產品，希(xi)望(wang)創造(zao)一(yi)個安靜而富有力量感(gan)的狀(zhuang)態(tai)，這種穩定(ding)所(suo)傳遞出來的秩(zhi)序感(gan)和儀式感(gan)，其實是東方文(wen)化(hua)非常重要的核心(xin)，它(ta)維(wei)系(xi)著個體與(yu)群體之間的關聯，連接著過(guo)去與(yu)現在(zai)的文(wen)化(hua)和價值觀。
"東?的(de)(de)設計語?"探索東西(xi)方文化的(de)(de)交(jiao)集與差(cha)集，助(zhu)力中國(guo)設計的(de)(de)全球化發展。
在將來希望更多的運用東方設(she)計(ji)語(yu)言的華人設(she)計(ji)師(shi)站(zhan)上國際(ji)舞臺，讓(rang)中國設(she)計(ji)、上海時尚在全球發揮(hui)更大勢能。
（Frank Chou Design Studio創(chuang)始人周(zhou)宸宸）
"設(she)計滬航"作為上海設(she)計周的核心(xin)項目,繼(ji)2023年9月倫敦站(zhan)舉(ju)辦之后來到米蘭。致力于將(jiang)中國時尚(shang)消費品品牌推(tui)向國際舞臺,加速其在全球設計領域的發展。本次活動不僅是一次品牌展示,更是一個促進中意兩國在設計理念、品牌發展和可持續實踐等方面深度交流和合作的平臺,體現了時尚消費品產業與設計、文化等領域的融合創新。“設計滬航(hang)”將持續(xu)關(guan)注品牌的成長生態,提供全球展示平臺,通過設計創新促進產業的可持續發展和文化美學的復興，即(ji)將(jiang)于2024年7月落地(di)中國香港，敬請期(qi)待(dai)。
EN Version
Shanghai Fashion Made Waves Overseas with 'Design to Wonderland' at the Milan Exhibition, 2024
The 2024"Design to Wonderland" Milan Exhibition, organized by the Shanghai Design Week, was grandly opened on April 15 at the second-floor exhibition hall of the Cisterne at the Fabbrica del Vapore in Milan, Italy. The event will last until April 21.
Against the backdrop of this exhibition going global in 2024, the "Design to Wonderland" Milan exhibition aims to showcase the " Shanghai Brands" , demonstrate the new strength of Shanghai's fashion consumer goods, help brands integrate into the global development ecosystem, and promote cooperation between domestic and foreign fashion consumer goods industries.
Organized by Shanghai Design Week “Design to Wonderland - Milan Station" officially commenced on April 15th at the second-floor exhibition hall of the Fabbrica del Vapore's water reservoir, Loggia, Cisterne, Milan. The Exhibition runs until April 21st. Amidst Shanghai Fashion’s global outreach in 2024, this exhibition aims to highlight the “Shanghai brands”, showcase the new strengths of Shanghai’s fashion consumer goods, help integrate brands into the global development ecosystem, and promote cooperation in the fashion consumer goods industry both domestically and internationally.
This exhibition, themed "Designing Dragon: Fusion of Tradition & Innovation," not only features 27 outstanding fashion consumer brands from Shanghai and other regions but also demonstrates the innovative extension of traditional Chinese cultural elements in contemporary fashion design. The exhibition highlights carefully selected products from Frank Chou Design Studio's Rectangle series, interpreting the fusion of tradition and modernity, along with enamel paintings brought by the age-old Chinese cloisonné enamel technique, blending over 700 years of heritage with modern aesthetic concepts. Additionally, refreshed national classic brands such as Hytex, Lao Feng Xiang, Bright Dairy, Warrior, and Mangelan; innovative skincare brands leveraging unique Chinese botanical resources like Wild East; fashion trendsetters like Shanghai Tang, Li Ning, and Powerland; and continuously innovating digital, networked, and intelligent products like Moovi, as well as many design-driven emerging Shanghai brands such as Peco and Handhandhand, aim to display the flourishing ecosystem of Shanghai Fashion Made and explore the application of sustainable, green design in the fashion consumer goods industry.
At the opening ceremony, Mr. Geng Xiewei, the Commercial Counselor of the Consulate General of the People's Republic of China in Milan, delivered a speech. He warmly congratulated the official opening of the "Design to Wonderland" series of activities organized by the Shanghai Design Week during this year's Milan Design Week. As the economic center of Italy and a world-class "fashion capital", Milan has been a bellwether for the development of the design industry. At this new historical starting point, Milan and Shanghai will continue to carry forward their friendly traditions, deepen institutional cooperation in fields such as culture and commerce, and jointly promote development and prosperity. It is hoped that through this event, Shanghai will further gather international design resources and continuously expand the influence of Chinese design brands, fully empowering the city's high-quality development and the building of a first-class international consumption center.
He fully supported the "Chinese Design" and "Shanghai Design" going global and continuously deepening international exchange and cooperation. On the occasion of the 15th anniversary of Shanghai and Milan being friendly cities, the event invited Mr. Luo Zhiwei, the Director of the Shanghai Design City Promotion Center, Mr. Andrea Cuman, the International Affairs Director of the Milan Design Week, and Mr. Sun Qun, the Chairman of Beijing Keedu and the co-initiator of the "Milan Design Week China Week", to make joint initiatives and express support. Through this exhibition, fashion and design works with Chinese cultural elements will be brought to Italy, allowing more people to understand Chinese culture and the fashion of Shanghai, while promoting international exchange and business cooperation.
"We see that Chinese design is now integrating into the global system in a more open manner, especially in the field of exchanges in the fashion consumer goods industry, which has led to more cooperation between Chinese and Italian brands. We are full of confidence in this," said Mr. Andrea Cuman, the International Affairs Director of the Milan Design Week.
As a special guest, Mr. Zhou Chenchen, the founder of Frank Chou Design Studio, shared the RECTANGLE series products, hoping to create a quiet yet powerful state. The sense of order and ritual conveyed by this stability is actually a very important core of Eastern culture. It maintains the connection between the individual and the group, connecting the cultural values of the past and present.
The exploration of the "design language of the East" and the intersection and difference between Eastern and Western cultures will help facilitate the globalization of Chinese design.
In the future, it is hoped that more Chinese designers who utilize the design language of the East will take the international stage, allowing Chinese design and Shanghai fashion to exert greater influence globally.
'Design to Wonderland', as a core project of Shanghai Design Week, came to Milan after its September 2023 event in London. Dedicated to pushing Chinese fashion consumer brands onto the international stage and accelerating their development in the global design field, this event is not only a brand showcase but also a platform for deepening exchanges and cooperation between China and Italy in design philosophy, brand development, and sustainable practices, reflecting the fusion of innovation in the fashion consumer goods industry with design and culture. 'Design to Wonderland' will continue to focus on the growth ecosystem of brands, providing a global display platform, and promoting sustainable development of the industry and the revival of cultural aesthetics through design innovation, set to land in Hong Kong, China, in July 2024. Stay tuned.